| 旅游地形象联合促销行为的博弈分析 |
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| 引用本文： | 王云龙.旅游地形象联合促销行为的博弈分析[J].上海师范大学学报(基础教育版),2004,33(1):24-29. |
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| 作者姓名： | 王云龙 |
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| 作者单位： | 上海师范大学旅游与城市管理学院 上海200234 |
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| 基金项目： | 上海师范大学青年教师基金项目(DQW229) |
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| 摘 要： | 旅游目的地形象联合促销多出现在旅游业发展比较成熟的阶段,本文运用博弈论知识,通过对旅游地形象联合促销的不同主体的行为进行分析,得出跨区域联合促销属于非零和合作博弈,同一区域内旅游行业大企业和小企业之间存在智猪博弈,政府既不能完全脱离也不能完全包办旅游地形象促销。
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| 关 键 词： | 旅游地形象 博弈 联合促销 公共产品 |
| 文章编号： | 1004-8634(2004)01-0024-(06) |
| 修稿时间： | 2003年10月3日 |
Game Analysis of the United Image Promotion Action in Tourist Destinations |
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| WANG Yunlong.Game Analysis of the United Image Promotion Action in Tourist Destinations[J].Journal of Shanghai NOrmal University,2004,33(1):24-29. |
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| Authors: | WANG Yunlong |
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| Abstract: | As tourism is growing mature, united promotion has become the main form of the tourist destination image promotion. By analyzing the different economic behavior of the cooperative players, the paper establishes several game models, such as prisoner's dilemma, boxed pigs existing between big and small tourist enterprises in the same area, and image promotion in tourist destinations which are not entirely independent of the government control. |
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| Keywords: | tourist destination image game theory united promotion public products |
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