| 我国体育文化传播与推广体系研究 |
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| 引用本文： | 周德胜,孔宁宁.我国体育文化传播与推广体系研究[J].河北体育学院学报,2013(2):37-40. |
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| 作者姓名： | 周德胜 孔宁宁 |
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| 作者单位： | 河北体育学院,石家庄050041 |
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| 基金项目： | 2012年度河北省社会科学发展研究课题（201203198） |
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| 摘 要： | 整合传播学的知识和方法,充分利用学术推广的立体思维,全面研究体育文化的传播途径和推广方法,构建了体育文化传播与推广的体系,并从健全规范体育制度、塑造维护良好形象、树立品牌意识、创新传播内容和手段,以及以人为本,争取政府支持等角度,提出了体育文化传播推广的建议。为进一步贯彻落实科学发展观,坚持"快乐体育""终身体育"和"阳光体育"提供有力的理论武器。
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| 关 键 词： | 体育文化 传播 推广 品牌 创新 制度 |
The Research on Sports Culture Transmission and Promotion System |
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| ZHOU De-sheng,KONG Ning-ning.The Research on Sports Culture Transmission and Promotion System[J].Journal of Hebei Institute of Physical Education,2013(2):37-40. |
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| Authors: | ZHOU De-sheng KONG Ning-ning |
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| Institution: | (Hebei Institute of Physical Education,Shijiazhuang 050041,China) |
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| Abstract: | Integrating communication knowledge and methods,making full use of stereoscopic thinking of academic promotion,this paper makes a comprehensive study of the dissemination way and promotion methods of the sports culture,and constructs the sports culture transmission and promotion system.Fom the perspectives of perfecting standard sports system,building good image,set up the brand consciousness,innovating transmission content and means,caring for people,and striving for government support,it puts forward the proposal of sports culture promotion.To further implement the concept of scientific development,it provides a powerful theoretical weapon to adhere to the ＂happy sports＂,＂lifetime sports＂ and ＂sunshine sports＂. |
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| Keywords: | sports culture transmission extension brand innovation policy |
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