| 重大体育赛事隐性营销侵权行为的法律分析 |
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| 引用本文： | 王霖.重大体育赛事隐性营销侵权行为的法律分析[J].河北体育学院学报,2013(3):8-10. |
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| 作者姓名： | 王霖 |
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| 作者单位： | 安徽工程大学体育学院,安徽芜湖241000 |
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| 基金项目： | 国家法治与法学理论研究项目（SFB5024） |
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| 摘 要： | 对重大体育赛事中出现的“隐性营销”现象进行概念解读，指出隐性营销会给体育赛事、知识产权保护及赞助商利益带来巨大危害。结合隐性营销的涵义和限制性规定深入分析“隐性营销”侵权行为的法律要件，以期对推进“隐性营销”侵权责任的明确，保护“隐性营销”侵权案件相关权利人的合法权益提供理论参考。
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| 关 键 词： | 体育赛事 隐性营销 知识产权 法律要件 |
Legal Analysis on the Implicit Marketing Tort of Major Sports Events |
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| WANG Lin.Legal Analysis on the Implicit Marketing Tort of Major Sports Events[J].Journal of Hebei Institute of Physical Education,2013(3):8-10. |
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| Authors: | WANG Lin |
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| Institution: | WANG Lin (School of P. E. , Anhui Polytechnic University, Wuhu 241000, China) |
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| Abstract: | Interpreting the implicit marketing of sports events, this paper points out its great damage to the interests of intellec- tual property protection and its sponsors. Combined with definition of implicit marketing and in-depth analysis of ＂implicit mar- keting＂, it hopes to promote its tort liability clearly, and provide a theoretical reference to protect the legal rights of related obli- gee in infringement cases. |
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| Keywords: | sports events implicit marketing intellectual property rights legal requirement |
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