| 乡村振兴背景下农文旅小镇品牌营销策略研究 |
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| 引用本文： | 李倩舒.乡村振兴背景下农文旅小镇品牌营销策略研究[J].广东轻工职业技术学院学报,2022,21(1):22-25. |
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| 作者姓名： | 李倩舒 |
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| 作者单位： | 常州开放大学,江苏 常州 213001 |
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| 摘 要： | 农文旅小镇的高质量发展对于助推农村经济发展、提速乡村旅游转型发展、改善农民物质文化生活条件方面发挥着积极作用。打造农文旅小镇品牌,是农文旅小镇可持续发展的必然要求,更是实现乡村振兴大目标的关键路径。但是在农文旅小镇品牌营销的过程中存在着市场定位雷同、经营模式不健全、营销渠道单一、人才体系不完善等问题。在此基础上,针对现有问题,提出了乡村振兴背景下农文旅小镇品牌营销的相关策略。
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| 关 键 词： | 乡村振兴 农文旅小镇品牌 品牌营销策略 |
Research on Brand Marketing Strategy of Agricultural-Cultural-Tourism Town under the Background of Rural Revitalization |
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| LI Qianshu.Research on Brand Marketing Strategy of Agricultural-Cultural-Tourism Town under the Background of Rural Revitalization[J].Journal of Guangdong Industry Technical College,2022,21(1):22-25. |
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| Authors: | LI Qianshu |
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| Institution: | (Changzhou Open University,Changzhou 213001,China) |
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| Abstract: | The high-quality development of agricultural-cultural-tourism towns plays a positive role in boosting rural economic development,accelerating the transformation and development of rural tourism,and improving farmers'material and cultural living conditions.Building the brand of rural cultural tourism town is not only the inevitable requirement of the sustainable development of rural cultural tourism town,but also the key path to achieve the goal of rural vitalization.However,in the process of brand marketing of agricultura,cultural and tourism towns,there are some problems,such as the same market positioning,imperfect business model,single marketing channel,imperfect talent system and so on.On this basis,aiming at the existing problems,this paper puts forward the relevant strategies of brand marketing of agricultural,cultural and tourism towns under the background of rural vitalization. |
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| Keywords: | rural vitalization brand of agricultural-cultural-tourism town brand marketing strategy |
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