| 体育组织形象的体育公共关系学分析 |
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| 引用本文： | 娄道舰.体育组织形象的体育公共关系学分析[J].四川体育科学,2003(4):3-4. |
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| 作者姓名： | 娄道舰 |
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| 作者单位： | 安徽师范大学体育学院,安徽,芜湖,241000 |
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| 摘 要： | 体育组织形象问题能够充分体现体育公共关系学科的特点，它是体育公共关系区别于其他学科的核心概念，深入对体育组织形象的研究，将有利于体育公共关系学科体系的建设与完善。
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| 关 键 词： | 体育组织形象 体育公共关系学 学科体系 外在形象 内在形象 广告 评价 知名度 美誉度 |
| 文章编号： | 1007-6891(2003)04-0003-02 |
| 修稿时间： | 2002年10月26 |
Analysis of Image of P.E. Organization from the Perspective of P.E. Public Relations |
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| LOU Dao-jian P. E. College of Anhui Normal University,Anhui Wuhu,China..Analysis of Image of P.E. Organization from the Perspective of P.E. Public Relations[J].Sichuan Sports Science,2003(4):3-4. |
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| Authors: | LOU Dao-jian P E College of Anhui Normal University Anhui Wuhu China |
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| Institution: | LOU Dao-jian P. E. College of Anhui Normal University,Anhui Wuhu,241000,China. |
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| Abstract: | The image of P.E. organizations can fully reveal the characteristics of P.E. Public Relations. It is a core concept that distinguishes P.E. Public Relations from other subjects. A deep research into the image of P.E. organizations will help to construct and improve the subject system of P.E. Public Relations. |
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| Keywords: | Image of P E organizations P E Public Relations Subject system |
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