| 大众体育消费行为的社会学管窥 |
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| 引用本文： | 车建平.大众体育消费行为的社会学管窥[J].体育与科学,2000,21(2):21-24. |
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| 作者姓名： | 车建平 |
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| 作者单位： | 广州体育学院,510075 |
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| 摘 要： | 本文从社会学视角，对我国大众体育消费行为进行了研究，阐述了大众消费的涵义、类型和形式，分析了体育消费在整个社会消费中的比重问题以及体育消费内部结构的合理性问题。指出了大众体育消费行为主要由经济因素、社会因素和心理因素构成。家庭化的体育消费行为将成为整个社会体育消费的主要趋势之一。自然性的体育消费行为将逐渐被商品性的体育消费行为所取代。
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| 关 键 词： | 大众体育消费 体育消费行为 社会体育 社会学视角 家庭化 中国 涵义 性问题 社会因素 心理因素 |
Sociological Thinking on the Consumer Behaviors in Popular Sports |
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| Che Jianping.Sociological Thinking on the Consumer Behaviors in Popular Sports[J].Sports & Science,2000,21(2):21-24. |
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| Authors: | Che Jianping |
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| Institution: | Che Jianping |
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| Abstract: | Froma sociological angle of view,the author studied the consumer behaviors in chinese popular sports.After defining the meaning,types and forms of popular sports consumption,he analysed the ratio of sports comsumption in the whole social consumption and the rationalization of the intemal structure of sports consumption.It was suggested that the masses'consumer belaviors were mainly determined by economic social and mental factors.Family sports consumption will become a chief trend and natural sports consumption will be gradually replaced by commodity consumption of sports. |
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| Keywords: | consumer behaviors in sports sociological thinking family consumption commodity consumption natural consumption |
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