| 提高武当山旅游竞争力的对策分析 |
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| 引用本文： | 李莎,张倩.提高武当山旅游竞争力的对策分析[J].十堰职业技术学院学报,2009,22(6):50-53. |
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| 作者姓名： | 李莎 张倩 |
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| 作者单位： | 华东师范大学,资源与环境科学学院,上海,200062 |
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| 摘 要： | 湖北省武当山是道教名山,1994年被列入世界文化遗产行列,但是与国内其他山岳名山如黄山、泰山相比,其知名度和美誉度仍然不高,这与其"世界文化遗产"的桂冠很不相符。本文试图从迈克尔.波特竞争模型的角度来探讨其中的原因,并且提出提高武当山风景区旅游竞争力的对策。
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| 关 键 词： | 武当山 竞争力 钻石模型 |
Countermeasures to Improve Tourism Competitiveness of Wudang Mountain |
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| LI Sha,ZHANG Qian.Countermeasures to Improve Tourism Competitiveness of Wudang Mountain[J].Journal of Shiyan Technical Institute,2009,22(6):50-53. |
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| Authors: | LI Sha ZHANG Qian |
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| Institution: | ( Dept. of Resource and Environment, East China Normal University, Shanghai 200062,China) |
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| Abstract: | Wudang Mountain is a famous Taoist mountain in Hubei province, which was listed as a world cultural heritage in 1994. But compared with the Yellow Mountain and Mount Taishan, its popularity and reputation is still in the shade. This paper tries to use Michael Porter＇s competence model to explore the reasons and puts forward some countermeasures for Wudang Mountain scenic area to improve tourism competitiveness. |
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| Keywords: | Wudang Mountain Competitiveness Diamond model |
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