| 基于技术接受模型的用户量化自我持续参与意愿研究 |
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| 引用本文： | 李宝库,卢文君.基于技术接受模型的用户量化自我持续参与意愿研究[J].情报探索,2021(2):1-7. |
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| 作者姓名： | 李宝库 卢文君 |
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| 作者单位： | 辽宁工程技术大学营销管理学院 |
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| 基金项目： | 国家社会科学基金一般项目“基于社会认同的农村消费者在线行为模式研究”(项目编号:19BGL108)成果之一。 |
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| 摘 要： | 目的/意义]探索信息技术背景下用户量化自我持续参与意愿的影响因素及其作用机制,为提升用户的健康行为意愿提供合理的理论支撑。方法/过程]基于用户感知视角,以技术接受模型为理论基础,运用问卷调查方法收集数据,利用SPSS软件和AMOS软件进行数据分析,建立了用户量化自我持续参与意愿影响因素模型。结果/结论]感知有用性和感知享乐性对用户感知价值有显著正向影响;隐私风险对用户感知价值有显著负向影响;用户对量化产品的感知价值也能积极显著地对其量化自我持续参与意愿产生影响。此外,感知易用性对用户的感知价值并无显著影响。
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| 关 键 词： | 技术接受模型 量化自我 持续参与意愿 影响因素 |
Research on Users'Quantitative Self Sustained Participation Willingness Based on Technology Acceptance Model |
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| Li Baoku,Lu Wenjun.Research on Users'Quantitative Self Sustained Participation Willingness Based on Technology Acceptance Model[J].Information Research,2021(2):1-7. |
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| Authors: | Li Baoku Lu Wenjun |
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| Institution: | (School of Marketing Management,Liaoning Technical University,Huludao Liaoning 125100) |
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| Abstract: | Purpose/significance]The paper explores the influencing factors and mechanism of users’ quantitative self sustained participation willingness under the background of information technology, so as to provide reasonable theoretical support for improving users’ health behavior intention. Method/process] Based on the perspective of user perception and by using the technical acceptance model as the theoretical basis, the paper collects data by questionnaire survey, analyzes data by SPSS and AMOS, and establishes the influencing factor model of users’ quantitative self-sustained participation willingness. Result/conclusion] The perceived usefulness and the perceived enjoyment have significant positive effects on user perceived value. The privacy risk has a significant negative impact on user perceived value. The user’s perceived value of the quantified product has positively and significantly influence on users’ quantitative self-sustained participation willingness. In addition, the perceived ease of use has no significant effect on user perceived value. |
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| Keywords: | technology acceptance model quantitative self sustained participation willingness influence factor |
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