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| 求新动机调节观赛体验对小型赛事感知质量影响的实证研究 | |
| 引用本文： | 姜嵘嵘,赵阳,吴殷,李海.求新动机调节观赛体验对小型赛事感知质量影响的实证研究[J].武汉体育学院学报,2018,52(8):96-100. |
| 作者姓名： | 姜嵘嵘 赵阳 吴殷 李海 |
| 作者单位： | 1. 上海体育学院 经济管理学院, 上海 200438; 2. 上海体育学院 体育休闲与艺术学院, 上海 200438 |
| 基金项目： | 上海体育学院研究生教育创新基金（ACI-0201-17-007134）。 |
| 摘 要： | 通过层次回归分析法，以2016年尖叫城市轮滑赛参与者为调查对象，探讨体验对小型赛事感知质量的影响以及求新动机的影响差异，从微观层面为我国体育赛事市场化发展提供可鉴意见。结果表明：感官体验、思考体验对感知质量有正向影响；情感体验对品牌联想有正向影响；求新动机正调节思考体验与感知质量；求新动机负调节感官体验与感知质量。 |
| 关 键 词： | 求新动机 体验 感知质量 调节作用 轮滑 小型赛事 |
| 收稿时间： | 2018-04-01 |
Effects of Experience Value on Perceived Quality of Small-scale Sports Events: Moderating Effects of Novelty-seeking Tendencies |
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| JIANG Rongrong,ZHAO Yang,WU Yin,et al.Effects of Experience Value on Perceived Quality of Small-scale Sports Events: Moderating Effects of Novelty-seeking Tendencies[J].Journal of Wuhan Institute of Physical Education,2018,52(8):96-100. | |
| Authors: | JIANG Rongrong ZHAO Yang WU Yin |
| Institution: | 1. School of Economics and Management, Shanghai Univ. of Sports, Shanghai 200438, China; 2. School of Sport Leisure and Art, Shanghai University of Sport, Shanghai 200438, China |
| Abstract: | A theoretical model with the moderating effect of novelty-seeking tendencies with the data collected in 2016 SEBA Roller carnival was tested by the method of hierarchical regression analysis. Results indicated that sensory experience and insight experience were significant antecedents of perceived quality. The novelty-seeking positively regulated the relationship between insight experience and perceived quality. The novelty-seeking negatively regulated the relationship between sensory experience and perceived quality. |
| Keywords: | novelty-seeking tendency experience perceived quality moderating effect inline skating small-scale sport events |
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