| 机制与启示:欧美足球俱乐部的地域化和中性化发展 |
| |
| 引用本文： | 彭博,王晓芳,沙滟.机制与启示:欧美足球俱乐部的地域化和中性化发展[J].武汉体育学院学报,2019,53(9):47-53. |
| |
| 作者姓名： | 彭博 王晓芳 沙滟 |
| |
| 作者单位： | 西南医科大学 体育学院, 四川 泸州 646000 |
| |
| 基金项目： | 教育部人文社会科学研究一般项目（18YJA890023）；泸州市哲学社科研究规划项目（LZ19B105）。 |
| |
| 摘 要： | 运用文献资料法、逻辑分析法、数据分析法等,对欧美足球俱乐部地域化和名称中性化(简称中性化)的发展机制进行了分析。研究结果显示:具有社区属性,即社区起源、社区代表与社区服务是欧美足球俱乐部地域化和中性化的核心机制。俱乐部起源于社区,并逐渐获得社区的支持和认同,成为社区的代表和群体身份认同的符号,通过开展社区服务回馈社区,最终实现长久的地域化。球队名称等标识是获得社区和追随者广泛认同的传统文化符号,已经形成品牌,投资人难以轻易改变,相反会最大限度利用球队的品牌价值。建议在运用行政手段促使我国俱乐部地域化和名称中性化过程中,要以提升俱乐部的社区属性为突破口,并充分考虑投资人利益。
|
| 关 键 词： | 足球 欧美 足球俱乐部 地域化 中性化 社区属性 比较研究 |
| 收稿时间： | 2019-07-06 |
Mechanism and Enlightenment: Regionalization and Name Neutrality of Football Clubs in European and American |
| |
| PENG Bo,WANG Xiaofang,SHA Yan.Mechanism and Enlightenment: Regionalization and Name Neutrality of Football Clubs in European and American[J].Journal of Wuhan Institute of Physical Education,2019,53(9):47-53. |
| |
| Authors: | PENG Bo WANG Xiaofang SHA Yan |
| |
| Institution: | School of P. E., Southwest Medical Univ., Luzhou 646000, China |
| |
| Abstract: | Through literature, logical and data analysis, this paper studied the development mechanism of the regionalization and the name neutralization of European and American football clubs. The results showed that the core mechanism of regionalization and neutralization was community attribute, namely community origin, community representation and community service. The club originated from the community, and gradually gained the support and identity of the community, and became the representative of the community and the symbol of group identity. Through carrying out community services to repay the community, it finally realized long-term regionalization. Team name and other logos were traditional cultural symbols widely recognized by the community and followers, which had formed a brand, and investors could hardly easily change them. On the contrary, they maximized the brand value of the team. It was suggested that in the process of using administrative means to promote the regionalization and name neutralization of clubs in China, improving the community attribute of clubs should be taken as a breakthrough, and fully considering the benefit of investors. |
| |
| Keywords: | football Europe and the U S football club region neutralization community attribute comparison |
| 本文献已被 维普 等数据库收录！ |
| 点击此处可从《武汉体育学院学报》浏览原始摘要信息 |
| 点击此处可从《武汉体育学院学报》下载免费的PDF全文 |
|
