| 体育赛事新媒体转播权之二分法律属性探讨 |
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| 引用本文： | 张玉超.体育赛事新媒体转播权之二分法律属性探讨[J].武汉体育学院学报,2018,52(7):62-69. |
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| 作者姓名： | 张玉超 |
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| 作者单位： | 南昌航空大学 体育学院, 江西 南昌 330063 |
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| 基金项目： | 教育部人文社会科学研究项目（16YJA890018）。 |
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| 摘 要： | 新媒体转播体育赛事带给观众观看体育赛事新体验同时，也面临着新媒体侵权现象频发，侵权纠纷增多等诸多问题，由于国内外对体育赛事转播权法律性质规定不太明确，体育赛事新媒体侵权的司法判决也不尽统一。主要采用逻辑思维法及案例分析法将体育赛事转播权和体育赛事节目分开讨论，分析了国内外法律、司法判决和专家学者对体育赛事转播权和体育赛事节目的法律性质与权利归属认定。研究认为：对体育赛事转播权法律性质分析应该根据体育赛事项目类型具体分析，对抗性体育赛事项目纳入商品化权保护，艺术性体育赛事纳入著作权保护；体育赛事节目依据独创性高低具有"制品"和"作品"两种观点，体育赛事节目应向体育产业发达的美国看齐，降低体育赛事节目独创性要求，将体育赛事节目视为作品纳入著作权法保护，体育赛事转播权权利主体归属于体育赛事组织、协会及联盟，体育赛事节目权利主体归属于获得授权的新媒体转播机构。
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| 关 键 词： | 体育赛事转播权 新媒体 体育赛事节目 法律性质 权利归属 |
Legal Attribute of New Media Broadcast Rights in Sports Events |
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| ZHANG Yuchao.Legal Attribute of New Media Broadcast Rights in Sports Events[J].Journal of Wuhan Institute of Physical Education,2018,52(7):62-69. |
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| Authors: | ZHANG Yuchao |
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| Institution: | School of P. E., Nanchang Hangkong Univ., Nanchang 330063, China |
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| Abstract: | The sports events broadcast by new media bring the audience new experience of watching sports events. It is also faced with frequent infringement and disputes. As the legal nature of sports rights is not clear at home and abroad, the judicial judgments of infringement of new media broadcast sports events are not the same. This paper uses literature study, logic analysis and reasoning in discussing the rights of sports events and sports programs. It analyzes the judicial opinions of domestic and foreign laws, judicial decisions, experts' views on the legal nature and ownership right of sports events and sports programs. The research showed that the legal nature of the sports broadcasting right should be based on the specific analysis of the types of sports events, in which the anti-sporting sports events were incorporated into the protection of commercialization right. The artistic sports events were included in the copyright protection. According to the original level, sports programs were taken as both "products" and "works". Sports programs should be regarded included in the protection of copyright law as works. Subjects of sports broadcasting right should belong to the sports events organizations, associations and alliances. The right of sports programs should subject to the authorized new media broadcasting agencies. |
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| Keywords: | sports broadcasting right new media sports program legal attribute ownership of right |
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