Launching an online‐only journal |
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| Authors: | Matt STALKER |
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| Institution: | 1. Institution of Chemical Engineers;2. Matt Stalker;3. Journal Marketing Executive;4. Davis Building, Railway Terrace;5. Rugby, CV21 3HQ, UK |
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| Abstract: | In May 2006, the Institution of Chemical Engineers (IChemE) launched its first exclusively online journal, Education for Chemical Engineers ( http://www.icheme.org/ece ). The author describes the editorial and marketing strategy behind the successful launch of the new title and the challenges facing a publisher when launching an ‘online‐only’ title. The article discusses how IChemE's established presence in the chemical engineering community benefited the new journal's launch and concludes with a list of key points to remember when launching a new product – with particular relevance to online titles. |
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