| 铸就新时代闽西广告人才队伍 |
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| 引用本文： | 张龙专.铸就新时代闽西广告人才队伍[J].闽西职业技术学院学报,2004,6(3):67-68. |
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| 作者姓名： | 张龙专 |
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| 作者单位： | 闽西职业技术学院,文化传播系,福建,龙岩,364021 |
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| 摘 要： | 振兴闽西广告业,必须造就一支优秀的广告人才队伍,从闽西广告业的现状出发,对树立尊重、重用广告人才的观念及广告人才的培养等方面作了一些探讨。
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| 关 键 词： | 广告人才 观念 培养机制 |
| 文章编号： | 1008-4797(2004)03-0067-02 |
| 修稿时间： | 2004年5月12日 |
Founding the team of advertising talents in western Fujian in new times |
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| ZHANG Long-zhuan.Founding the team of advertising talents in western Fujian in new times[J].Journal of Minxi Vocational and Technival College,2004,6(3):67-68. |
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| Authors: | ZHANG Long-zhuan |
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| Abstract: | To develop the advertising in western Fujian, we need to found a team of excellent advertising talents. The article begins with the present state of the advertising in western Fujian, and makes a study in such aspects as follows: i) cultivating ideas of respecting advertising talents and putting them in an important position; ii) the ways to educate advertising talents; etc.. |
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| Keywords: | advertsing telents ideas the educating system |
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