| 《广告策划》课程多媒体课件设计及教学应用探索 |
| |
| 引用本文： | 黄晓芸.《广告策划》课程多媒体课件设计及教学应用探索[J].广西高教研究,2013(3):118-120. |
| |
| 作者姓名： | 黄晓芸 |
| |
| 作者单位： | 广西水利电力职业技术学院 |
| |
| 摘 要： | 现代教育技术的快速发展,使多媒体课件在教学中的应用越来越广泛。本文以《广告策划》课程为例,研究单机版多媒体课件的设计及制作,同时以该课程的一个典型课例为例,探讨多媒体课件在课堂教学具体应用的情况。
|
| 关 键 词： | 广告策划 多媒体课件 教学应用 |
The Exploration on Multimedia Courseware Designing and Instructional Application of the Advertising Planning Course |
| |
| HUANG Xiao-yun.The Exploration on Multimedia Courseware Designing and Instructional Application of the Advertising Planning Course[J].Guangxi Higher Education Research,2013(3):118-120. |
| |
| Authors: | HUANG Xiao-yun |
| |
| Institution: | HUANG Xiao-yun(Guangxi College of Water Resources an Electric Power,Nanning 530023,China) |
| |
| Abstract: | With the rapid development of modern education technology,the application of multimedia courseware in teaching is more and more widely.Taking the course of advertising planning as an example,this paper studies the design of the the multimedia courseware.Meanwhile,basing on a typical lesson,it explores the specific application of multimedia courseware in classroom teaching. |
| |
| Keywords: | advertising planning multi-media courseware teaching application |
| 本文献已被 维普 等数据库收录！ |
