| 浅析云南花灯的电视传播现状及策略 |
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| 引用本文： | 刘红,刘灵仪,吴桐.浅析云南花灯的电视传播现状及策略[J].云南电大学报,2012,14(3):82-84. |
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| 作者姓名： | 刘红 刘灵仪 吴桐 |
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| 作者单位： | 1. 昆明理工大学艺术与传媒学院。云南昆明650500
2. 昆明理工大学国际文化交流学院。云南昆明650500 |
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| 摘 要： | 云南花灯是云南地域文化的象征和精粹，但目前影响力衰微。云南花灯的电视传播对保护和传承花灯起到积极的推动作用，可是现有的花灯电视栏目存在诸多问题，只有充分借鉴国内优秀戏曲节目的传播经验，优化传播策略，提高传播效果，才能取得良好的经济和社会效益。
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| 关 键 词： | 云南花灯 电视传播 传播策略 |
Research on Yunnan Hua Deng' s Current Situation and Strategy of TV Communication |
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| LIU Hong,LIU Ling-yi,WU Tong.Research on Yunnan Hua Deng' s Current Situation and Strategy of TV Communication[J].Journal of Yunnan Rty University,2012,14(3):82-84. |
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| Authors: | LIU Hong LIU Ling-yi WU Tong |
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| Institution: | 1(1.School of Art and Media,Kunming University of Science and Technology,Kunming 650500; 2.School of International Cultural Exchange,Kunming University of Science and Technology,Kunming,650500) |
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| Abstract: | Yunnan Hua Deng is the symbol and essence ning. The TV communication of Yunnan Hua Deng plays a Deng. The existing Hua Deng Television program, however, of Yunnan regional cultural, but its influence is decli- positive role in the protection and inheritance of Hua have many problems. Therefore, to promote communica- tion effects and achieve good economic and social benefits, the communication experience of excellent domestic opera program should be learned and communication strategies should be improved. |
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| Keywords: | Yunnan Hua Deng TV communication communication strategy |
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