| 微信公众号影响力评价模型研究 |
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| 引用本文： | 张海涛,张会然,魏萍,尹慧子.微信公众号影响力评价模型研究[J].图书情报工作,2019,63(4):23-31. |
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| 作者姓名： | 张海涛 张会然 魏萍 尹慧子 |
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| 作者单位： | 1. 吉林大学管理学院 长春 130022;
2. 吉林大学信息资源研究中心 长春 130022 |
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| 摘 要： | 目的/意义]对微信公众号影响力进行评价研究,帮助企业客观评判微信公众号价值,指引自媒体微信公众号采取切实有效的措施不断提升影响力。方法/过程]基于信息熵理论构建微信公众号影响力评价理论模型和数学模型,以4 876条微信公众号数据为样本,展开实证研究,并同清博指数、新榜指数进行对比分析,最后提出微信公众号影响力提升对策。结果/结论]模型评价维度完整,变量更丰富,能够修正文章造假对影响力的数据偏差,评价效果较好,更能真实反映微信公众号价值。
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| 关 键 词： | 信息熵 微信公众号 影响力评价模型 |
| 收稿时间： | 2018-05-16 |
| 修稿时间： | 2018-07-23 |
Evaluation Model of WeChat Official Accounts Influence Based on Information Entropy |
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| Zhang Haitao,Zhang Huiran,Wei Ping,Yin Huizi.Evaluation Model of WeChat Official Accounts Influence Based on Information Entropy[J].Library and Information Service,2019,63(4):23-31. |
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| Authors: | Zhang Haitao Zhang Huiran Wei Ping Yin Huizi |
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| Institution: | 1. Management College of Jilin University, Changchun 130022;
2. The Information Resource Research Center of Jilin University, Changchun 130022 |
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| Abstract: | Purpose/significance] The evaluation of the influence of WeChat official accounts can help enterprises to objectively judge the value of WeChat official accounts, and instruct the media of WeChat to take effective measures to improve their influence. Method/process] Based on information entropy theory, the theoretical model and mathematical model of WeChat official accounts influence evaluation are constructed, and 4 876 WeChat official accounts are taken as samples to carry out an empirical study. Compared with the Qing Bo index and the new index, finally, it puts forward the countermeasures to enhance the influence of WeChat official accounts. Result/conclusion] The model is complete and rich in variable evaluation. It can amend the data deviation of the influence of the article fraud, and the effect of evaluation is better, and it can reflect the value of the WeChat official accounts more. |
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| Keywords: | information entropy WeChat official accounts influence evaluation model |
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