| 企业竞争情报战略的理论工具:竞争情报链模型 |
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| 引用本文： | 鲍杰,高晓东,樊治平.企业竞争情报战略的理论工具:竞争情报链模型[J].情报科学,2006,24(9):1409-1413. |
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| 作者姓名： | 鲍杰 高晓东 樊治平 |
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| 作者单位： | 东北大学工商管理学院,辽宁,沈阳,110004 |
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| 基金项目： | 高等学校优秀青年教师教学科研奖励计划;辽宁省自然科学基金 |
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| 摘 要： | 在阐述了竞争情报战略和竞争情报增值活动的基础上，依据波特价值链理论，提出了一个竞争情报链模型，识别出了竞争情报活动中的基本活动和辅助活动；分析了该模型对竞争情报战略有效实施的支持作用，并指出模型的应用有利于识别和控制竞争情报战略的实施重点，进而获取竞争情报优势；最后通过实例说明了如何应用该模型支持企业竞争情报战略。
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| 关 键 词： | 竞争情报 竞争情报链 竞争情报战略 竞争情报优势 |
| 文章编号： | 1007-7634（2006）09-1409-05 |
| 收稿时间： | 2005-11-22 |
| 修稿时间： | 2005年11月22 |
Theoretic Tool for Enterprise Competitive Intelligence Strategy:Model of Competitive Intelligence Chain |
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| BAO Jie,GAO Xiao-dong,FAN Zhi-ping.Theoretic Tool for Enterprise Competitive Intelligence Strategy:Model of Competitive Intelligence Chain[J].Information Science,2006,24(9):1409-1413. |
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| Authors: | BAO Jie GAO Xiao-dong FAN Zhi-ping |
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| Abstract: | First,based on the illumination of competitive intelligence strategy and competitive intelligence value-added activities,as well as according to Poter's value chain theory,this paper proposes a model of competitive intelligence chain and identifies its basic activities and assistant activities.Then the support effect that this model makes to the efficient implementation of competitive intelligence strategy is analyzed.Also this paper indicates that the application of the model is propitious to identify and control implementing emphases of competitive intelligence strategy,which could further obtain competitive intelligence advantage.Finally,an instance is given to explain how to apply the model to support enterprise competitive intelligence strategy. |
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| Keywords: | competitive intelligence competitive intelligence chain competitive intelligence strategy competitive intelligence advantage |
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