| 中国居民体育消费问题研究 |
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| 引用本文： | 陈明.中国居民体育消费问题研究[J].西安体育学院学报,2004(Z1). |
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| 作者姓名： | 陈明 |
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| 作者单位： | 内蒙古师范大学体育学院 呼和浩特 |
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| 摘 要： | 如何启动体育消费是我们当前关注的问题。目前影响体育消费增长的因素主要有:传统消费观念的制约,居民 收入增幅下降,收入差距扩大,体育消费环境不佳。需采取的对策是:体育消费的基点应"以人为本";大力培育体育消 费的主体;实行体育产业结构的优化;运用价格杠杆,刺激中低收入家庭体育消费需求;规范、净化市场源头,强化诚 信促销;对流通体育用品体系进行现代化改造;正确引导人们在时间上的支配,拉动体育消费。
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| 关 键 词： | 体育消费 居民 体育产业 体育市场 增长 |
Research on Sports Consumption of Chinese Residents |
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| CHEN Ming.Research on Sports Consumption of Chinese Residents[J].Journal of Xi'an Institute of Physical Education,2004(Z1). |
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| Authors: | CHEN Ming |
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| Abstract: | The key problem we are facing now is how to start the sports consumption. At present, there are four main factors restrict the sports consumption: Limitation of the traditional consumption concept; income decrease of the residents; expansion of income differential; the bad circumstance of sports consumption. So the corresponding strategy should be: build the basic point of sports consumption with "base of person"; powerfully cultivate the main bodies of sports consumption; promote the sports industry construction; modernize the current sports products system; guide people to allocate time correctly to increase sports consumption. |
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| Keywords: | sports consumption strategy sports industry sport market increase |
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