| 高等职业技术师范教育市场营销专业培养目标的定位分析 |
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| 引用本文： | 史保金.高等职业技术师范教育市场营销专业培养目标的定位分析[J].河南职业技术师范学院学报(职业教育版),2004(6):76-78. |
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| 作者姓名： | 史保金 |
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| 作者单位： | 河南科技学院,信息工程与管理学院,河南,新乡,453003 |
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| 摘 要： | 职业技术师范教育市场营销专业的培养目标具有不同于普通高校和普通高等师范学校的显著特征。本文从新经济对营销从业人员的素质要求出发,通过与普通高校市场营销专业培养目标的对比分析,根据现代市场定位和错位竞争的原理,对职业技术师范教育市场营销专业培养目标进行了市场和特色的双重定位,克服了在高等学校专业培养目标的设计上将市场定位和特色定位割裂开来的缺陷,对职业技术性师范教育市场营销专业人才培养模式的改革具有一定的借鉴意义。
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| 关 键 词： | 职业技术师范教育 市场营销 培养目标 定位 |
| 文章编号： | 1008-7516(2004)06-0076-03 |
| 修稿时间： | 2004年8月10日 |
Analysis of the position and aim for students studying marketing at high institution of vocation-teacher education |
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| SHI Bao-jin.Analysis of the position and aim for students studying marketing at high institution of vocation-teacher education[J].Journal of Henan Vocation-Technical Teachers College(Vocational Education Edition),2004(6):76-78. |
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| Authors: | SHI Bao-jin |
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| Abstract: | The aim and curriculum for students studying marketing are different between high institutions of teacher education and general education.Depending on the capability and skills required for employees working in marketing,this paper comparatively analyses the educational aim for students sudying marketing at different institutions of high education.According to the principle of marketing system and competition,it proposes the position,aim and characteristics for students who study marketing at high vocation-technical teacher education.It also suggests that the marketing position and teaching must be intergrated in the marketing eduation. |
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| Keywords: | Vocation-technical teacher education maketing educational aim |
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