| 试论广告英语语言的简约美 |
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| 引用本文： | 王立群,谢辉.试论广告英语语言的简约美[J].襄樊职业技术学院学报,2006,5(5):126-128. |
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| 作者姓名： | 王立群 谢辉 |
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| 作者单位： | 南通纺织职业技术学院,应用外语系,江苏,南通,226007 |
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| 摘 要： | 语言责在简洁。广告英语语言也同样如此。简约美是广告英语语言艺术的显著特色，在现代社会中，广告英语语言的简洁美对英语广告的宣传力度和劝说效果至关重大。广告英语语言的简约美集中表现在词汇和句法两个主要方面。本文拟对此做进一步的探讨和研究，以期对广告英语的创作和对英语语言艺术美的研究有所裨益。
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| 关 键 词： | 广告英语 语言 词汇特征 句法特征 简约美 |
| 文章编号： | 1671-914X（2006）05-0126-03 |
| 收稿时间： | 2006-02-18 |
| 修稿时间： | 2006年2月18日 |
On the Conciseness of the English Language in Advertising |
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| WANG Li-qun,XIE Hui.On the Conciseness of the English Language in Advertising[J].Journal of Xiangfan Vocational and Technical College,2006,5(5):126-128. |
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| Authors: | WANG Li-qun XIE Hui |
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| Abstract: | Conciseness is an essential factor to a language , so is the English language in advertising. Conciseness is the main feature of the advertising English. The author decides to give further analyses to the English language in advertising from the following two aspects ,lexical characteristics and syntax characteristics ,for the purpose of serving the creativity and research on the English advertisements |
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| Keywords: | advertising English Language lexical characteristics syntax characteristics conciseness of the English language |
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