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| 旅游度假产品团购营销网站的优选研究 | |
| 引用本文： | 王乐鹏,姚明广,王奕俊.旅游度假产品团购营销网站的优选研究[J].科技广场,2011(2):63-65. |
| 作者姓名： | 王乐鹏 姚明广 王奕俊 |
| 作者单位： | 1. 上海电力学院经济与管理学院,上海,200090 2. 上海电力学院外语系,上海,200090 3. 同济大学职业技术学院,上海,200092 |
| 摘 要： | 随着市场竞争的日趋激烈,许多旅游企业开始将团购作为旅游度假产品的重要营销渠道。国内团购网站数量众多,需要对团购营销平台进行优选。在分析网络团购的营销特性的基础上,通过团购导航网站tuan800进行团购网站营销特性数据的采集,用定量的方法对8个旅游团购频率较高的网站进行了排序,希望为旅游企业开展团购营销提供依据。 |
| 关 键 词： | 团购营销 旅游度假产品 网站优选 |
Study on Website Selection in Resort Product Group-buying Marketing |
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| Wang Lepeng,Yao Mingguang,Wang Yijun.Study on Website Selection in Resort Product Group-buying Marketing[J].Science Mosaic,2011(2):63-65. | |
| Authors: | Wang Lepeng Yao Mingguang Wang Yijun |
| Institution: | Wang Lepeng Yao Mingguang Wang Yijun(1.Economics & Management School,Shanghai Universtiy of Electric Power,Shanghai 200090,2.Foreign Language Department,3.Vocational and Technical School,Tongji Universtiy,Shanghai 200092) |
| Abstract: | As market competition becomes more intense,many tourism enterprises start to take online group-buying as a important marketing channel.It's nessary for them to choose a suitable website for there are hundreds of group-buying websites.we propose a selection method based on the marketing characteristics of online group-buying.Having collected data from group-buying navigation website called tuan800,we sort 8 group-buying websites which promote resort products frequently through quantitative method. |
| Keywords: | Group-buying Marketing Resort Product Website Selection |
| 本文献已被 CNKI 万方数据 等数据库收录！ | |