| 基于SPA模式的中小型服装企业品牌运营战略研究 |
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| 引用本文： | 温平则,马骅,冯旭敏.基于SPA模式的中小型服装企业品牌运营战略研究[J].邢台职业技术学院学报,2012,29(4):86-89. |
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| 作者姓名： | 温平则 马骅 冯旭敏 |
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| 作者单位： | 邢台职业技术学院,河北邢台,054035 |
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| 基金项目： | 基金项目:河北省教育厅人文社会科学研究项目--“基于SPA模式的中小型服装企业品牌运营战略研究”;课题 |
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| 摘 要： | 以构建中小型服装企业品牌运营模式——SPA模式为切入点，探索中小型服装加工企业SPA模式下的品牌开发与发展的有效路径。提出中小型服装加工企业品牌运营管理须完善企业品牌运营机制，加强中小型服装企业品牌运营快速供应链的管理，深入研究基于SPA模式的中小型服装企业品牌运营战略。
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| 关 键 词： | SPA模式 品牌运营 战略 |
Strategy Study of the Brand Operation of the Small and Medium-sized Clothing Enterprises Based on SPA Mode |
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| WEN Ping-ze,MA Hua,FENG Xu-min.Strategy Study of the Brand Operation of the Small and Medium-sized Clothing Enterprises Based on SPA Mode[J].Xingtai Vocational and Technical College,2012,29(4):86-89. |
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| Authors: | WEN Ping-ze MA Hua FENG Xu-min |
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| Institution: | (Xingtai Polytechnic College,Xingtai,Hebei 054035,China) |
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| Abstract: | By constructing the brand operation mode--SPA mode of the small and medium-sized clothing enterprises as the breakthrough point, the article explores the effective path of the brand exploitation and development of the small and medium-sized garment processing enterprise SPA mode. The article stresses that the brand operation management of the small and medium-sized clothing enterprises must perfect the enterprise brand operation mechanism, strengthen the management of the brand operation fast supply chain of the small and medium-sized clothing enterprises, further research the brand operation strategy of the small and medium-sized clothing enterprises based on SPA mode. |
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| Keywords: | SPA mode brand operation strategies |
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