| 吉利跨国并购沃尔沃研究综述 |
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| 引用本文： | 唐成,吴革.吉利跨国并购沃尔沃研究综述[J].金陵科技学院学报(社会科学版),2012,26(2):5-8. |
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| 作者姓名： | 唐成 吴革 |
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| 作者单位： | 1. 对外经济贸易大学英语学院,北京,100029
2. 对外经济贸易大学国际商学院,北京,100029 |
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| 基金项目： | 对外经济贸易大学2010一2011年科研立项资助项目 |
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| 摘 要： | 2010年3月28日，吉利正式并购沃尔沃。其并购虽已尘埃落定，但其整合之路还非常漫长，许多挑战需要面对，许多危机有待解决。目前学界对此的评论主要集中在：机遇与挑战、文化整合、营销策略、资产视角、风险分析、知识产权、政府之助、顾问团队的作用等方面。
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| 关 键 词： | 机遇与挑战 文化整合 营销策略 资产视角 风险分析 知识产权 |
Review of the Study on China Geely Group＇s Merging Volvo Car Corporation |
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| TANG Cheng,WU Ge.Review of the Study on China Geely Group＇s Merging Volvo Car Corporation[J].Journal of Jinling Institute of Technology :Social Science Edition,2012,26(2):5-8. |
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| Authors: | TANG Cheng WU Ge |
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| Institution: | (University of International Business and Economics,Beijing 100029,China) |
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| Abstract: | China Geely Group merged Volvo Car Corporation on March 28th,2010.The purchase has been settled,while there’s still a long way to go for the integration and many challenges and crises are yet to be tackled.Up to now,the comments on this merger action mainly dwell on the following aspects as opportunity and challenge,cultural integration,marketing strategy,asset management,risk analysis,intellectual property(protection),government support,the function of the consultant group. |
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| Keywords: | opportunity and challenge cultural interaction marketing strategy assets man- agement risk analysis intellectual property |
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