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从受众需要角度论电视新闻编辑的创新
引用本文:熊仁明.从受众需要角度论电视新闻编辑的创新[J].贵阳师范高等专科学校学报,2009,4(2):83-85.
作者姓名:熊仁明
作者单位:武汉大学新闻与传播学院,湖北,武汉,430072 
摘    要:受众的心理和需求影响着传播效果。目前,电视受众的价值取向和社会心态都呈现出新特点,其接受心理发生了很大变化。但是,电视新闻编辑的现状还远不能满足受众的这些心理和需求,亟需从受众需求角度出发探究新的方式方法。

关 键 词:受众  需求  新闻编辑  创新

On the TV News Edition Innovation from the Perspective of the Audience's Needs
XIONG Ren-ming.On the TV News Edition Innovation from the Perspective of the Audience's Needs[J].Journal of GuiYang Teacher's College(Social Science),2009,4(2):83-85.
Authors:XIONG Ren-ming
Institution:XIONG Ren-ming (School of Journalism and Communication, Wuhan University, Wuhan Hubei 430072, China)
Abstract:The audience's mind and needs influences the transmission effect. At present the value orientation and social mind of TV audience present new features and their accepted minds changed a lot. However, the current TV news edition cannot meet the needs and minds of the audience and new methods should be explored from the perspective of the audience.
Keywords:audience  need  news edition  innovation
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