| 大力发展我国体育健身娱乐业的必要性及对策研究 |
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| 引用本文： | 卞伯高,冯毅翀,马少辉.大力发展我国体育健身娱乐业的必要性及对策研究[J].福建体育科技,2010,29(3):8-10. |
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| 作者姓名： | 卞伯高 冯毅翀 马少辉 |
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| 作者单位： | 广州中医药大学体育健康学院,广东,广州,510006 |
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| 摘 要： | 运用文献资料、对比研究等方法对我国体育健身娱乐业发展背景和机遇进行了分析,并指出目前体育健身娱乐业发展所面临的问题：我国居民体育消费水平相对较低;经营项目以低端服务产品为主;管理现状不容乐观;缺乏专业人员。针对这些问题提出了今后发展的策略：正确认识体育健身娱乐业的产业定位;转变消费观念;加大政府投入,规范行业管理;增设相关专业,培养专业人才。
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| 关 键 词： | 体育 健身娱乐 产业 |
Necessity and Countermeasures Research of Vigorous Development of Chinese Physical Fitness and Entertainment |
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| Institution: | Bian Bo-gao et al (Healthy Academy of Sports,Guangzhou University of Chinese Medicine,GuangZhou,510006 China) |
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| Abstract: | Using literature and comparative methods,the paper has analyzed the background and development opportunities of Chinese sports fitness and entertainment:The Sports consumption level of residents is relatively low of my country;Business projects service is low-end;Management status is not optimistic;Lack of professional.We proposed strategies in response to these issues for future development:A correct understanding of physical fitness and entertainment industy position;Changing in consumption concept;Increasing government investment,regulationg trade management;Providing additional expertise and training of professionals. |
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| Keywords: | Physical Fitness and Entertainment Industry |
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