| 欠发达地区发展散客旅游的SWOT分析及对策 |
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| 引用本文： | 邱云美.欠发达地区发展散客旅游的SWOT分析及对策[J].丽水学院学报,2007,29(6):5-9. |
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| 作者姓名： | 邱云美 |
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| 作者单位： | 丽水学院,经济贸易与管理学院,浙江,丽水,323000 |
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| 摘 要： | 散客化是当前旅游市场发展的主潮流,开发散客旅游市场已引起各地旅游界的广泛关注.运用SWOT分析法,客观地分析了经济欠发达地区发展散客旅游的内部优势和劣势,以及外部环境带来的机遇和挑战,探讨了开发散客旅游市场的措施.
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| 关 键 词： | 经济欠发达地区 散客旅游 SWOT分析 |
| 文章编号： | 1008-6749(2007)06-0005-04 |
| 修稿时间： | 2007年7月3日 |
The Swot Analysis and Measure on Developing FIT In Less-Developed Areas |
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| Qiu Yunmei.The Swot Analysis and Measure on Developing FIT In Less-Developed Areas[J].Journal of Lishui University,2007,29(6):5-9. |
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| Authors: | Qiu Yunmei |
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| Abstract: | FIT tourism is becoming a main trend in today's tourism,and services for FIT have been extensively studied in tourism circles.The author analyzed the interior superiority and weakness and the internal opportunity and threat on tourism of FIT in less-developed areas,and advanced the measures of developing FIT market in less-developed areas. |
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| Keywords: | economically less-developed area FIT SWOT analysis |
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