| 多家媒体联合报道奥运赛况的报道模式研究 |
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| 引用本文： | 周维华.多家媒体联合报道奥运赛况的报道模式研究[J].南京体育学院学报(社会科学版),2006,20(5):36-38. |
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| 作者姓名： | 周维华 |
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| 作者单位： | 江苏广播电视总台体育休闲频道,江苏,南京,210042 |
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| 摘 要： | 奥运会可以说是竞技体育最高水平的竞技场,它将世界上不同种族、肤色、国籍、宗教信仰的参赛者融合在一起,向着“更快、更高、更强”的目标冲刺。而竞技场上的拼搏也吸引了众多奥运报道媒体之间的竞争,2004年的雅典奥运会,在央视电视媒体独家拥有奥运会报道权的情况下,各省级电视媒体另辟蹊径,采用联合报道的新模式,成功地为观众奉上了另一种口味的奥运大餐。
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| 关 键 词： | 奥运会 联合媒体 第一现场 受众 |
| 文章编号： | 1008-1909(2006)05-0036-03 |
| 收稿时间： | 07 16 2006 12:00AM |
| 修稿时间： | 09 12 2006 12:00AM |
Many Media Cover the Olympic Games Unitedly |
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| ZHOU Wei-hua.Many Media Cover the Olympic Games Unitedly[J].Journal of Nanjing Institute of Physical Education,2006,20(5):36-38. |
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| Authors: | ZHOU Wei-hua |
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| Abstract: | The Olympic Games are the athletics stadium with the most high of athletics sports.The players will assemble because of the Olympic Games,who are of different race,complexion,nationality and religion.And the players are sprinting with the aim "faster,higher,stronger".A great deal of media are attracted by the competition in the stadium,which are competing with each other.In 2004,in Athena Olympic Games,CCTV had the only authority over covering the Olympic Games .But many province TV media used the new way of covering with the situation,which is united coverage.And they were succeeded in presenting another taste of the Olympic food to the audience. |
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| Keywords: | The Olympic Games United media The first spot Audience |
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