| 早期《申报》广告在传播西学方面的媒介作用 |
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| 引用本文： | 王儒年.早期《申报》广告在传播西学方面的媒介作用[J].连云港师范高等专科学校学报,2001(4):31-34. |
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| 作者姓名： | 王儒年 |
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| 作者单位： | 连云港师范高等专科学校历史系,江苏,连云港,222006 |
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| 摘 要： | 文章通过对早期《申报》广告内容的分析 ,指出了早期《申报》广告是传播西方科学技术 ,城市交通、卫生、规划等方面的知识和经验以及文化艺术的媒介 ,评价了在中国迈入近代社会的初期 ,国人急需接触和学习西学时 ,早期《申报》传播的这些知识和经验对中国近代化进程的作用
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| 关 键 词： | 《申报》广告 西学 传播 |
| 修稿时间： | 2001年2月11日 |
Advertisements on the Early Issues of SHEN BAO (shanghai Post) and their Contribution to Spreading Western Learning |
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| WANG Ru-nian.Advertisements on the Early Issues of SHEN BAO (shanghai Post) and their Contribution to Spreading Western Learning[J].Journal of Lianyungang Teachers College,2001(4):31-34. |
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| Authors: | WANG Ru-nian |
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| Abstract: | Through the analyses of the advertisements on the early issues of Shanghai Post, the auther points out that these ads were powerful media in the spreading of such areas of western learning as science and technology, city transport, hygience and planning, as well as western culture and art. The auther also evaluates the effects of these knowledge and experience on the gradual modernization of the country at the early stage of modern China. |
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| Keywords: | advertisements on Shanghai Post western learning spreading |
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