| 北京奥运会经济价值开发模式与实证研究 |
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| 引用本文： | 王家宏,张金成.北京奥运会经济价值开发模式与实证研究[J].南京体育学院学报(社会科学版),2013(6):1-9. |
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| 作者姓名： | 王家宏 张金成 |
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| 作者单位： | 苏州大学体育学院,江苏苏州215006 |
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| 基金项目： | 国家社会科学基金重点项目（编号：07ATY002） |
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| 摘 要： | 基于奥运会经济价值开发研究对奥运会健康、可持续发展有着重要意义。运用文献资料、专家访谈、数理统计、对比分析与逻辑分析等研究方法并依据节事理论对北京奥运会经济开发模式进行了深入研究。研究表明：北京奥运会经济价值在宏观层面表现为奥运会对北京市及全国经济增长起到直接的拉动作用、促进了北京经济结构的调整、刺激了北京的就业结构调整、并全面提升了北京的城市品牌;微观层面主要表现在促进北京奥运会相关产业和我国体育产业的快速发展等方面;而北京奥运会经济价值开发实践主要包括北京奥运会与赞助、北京奥运会与转播权、北京奥运会与特许权、北京奥运会与门票销售和北京奥运会旅游经济价值开发等方面。为南京青奥会的成功举办提供参考与借鉴。
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| 关 键 词： | 北京奥运会 奥运经济 价值开发 节事理论 |
On the Analysis of the Economic Value of the Beijing Olympic Games |
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| WANG Jia-hong;ZHANG Jin-cheng.On the Analysis of the Economic Value of the Beijing Olympic Games[J].Journal of Nanjing Institute of Physical Education,2013(6):1-9. |
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| Authors: | WANG Jia-hong;ZHANG Jin-cheng |
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| Institution: | WANG Jia-hong;ZHANG Jin-cheng;School of Physical Education,Soochow University; |
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| Abstract: | Based on the economic development of research on health,sustainable development has important significance,using literature,expert interview,mathematical statistics,comparative analysis and logic analysis and other research methods and based on the theory of festival to the Beijing Olympics economic development mode were studied. Research has shown that the economic value of Beijing Olympic Games at the macro level performance in Beijing for the Olympic Games and play a direct role in the national economic growth,promote the adjustment of economic structure,stimulating the Beijing＇s employment structure adjustment,and improve the brand of Beijing city. The Olympic Games in Beijing promote industries and the rapid development of sports industry in our country,etc. And the economic value of Beijing Olympic Games development practices including the Beijing Olympic Games and sponsor the Olympic Games in Beijing,the Beijing Olympic Games and rights,and franchise,the Beijing Olympic Games and ticket sales and development of Beijing Olympic tourism economic value,etc. For the nanjing youth Olympic Games successfully held to improve reference and reference. |
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| Keywords: | Beijing Olympic Games the economic value of the Beijing Olympic Games value development festival theory |
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