| 茶叶质量安全信息不对称与消费者行为分析 |
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| 引用本文： | 肖玉蓉.茶叶质量安全信息不对称与消费者行为分析[J].南平师专学报,2011,30(2):11-15. |
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| 作者姓名： | 肖玉蓉 |
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| 作者单位： | 武夷学院茶学与生物系,福建武夷山,354300 |
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| 摘 要： | 随着社会的进步和科技的发展,茶叶质量安全问题越来越凸显。茶叶质量安全信息不对称有可能引发出消费者在＂柠檬市场理论＂指引下买低价茶甚至是不买茶等后果。本文追本溯源找出茶叶质量安全信息不对称下,政府监管机构、茶叶经营者、消费者等个体之间存在的问题,根据消费者习惯在专业性销售茶叶的地方和喜欢从众心理下购买茶叶的行为,提出政府监管机构和茶叶经营者为茶产业的长远发展应做好监管机制的建设和制定合适的营销策略。
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| 关 键 词： | 茶叶质量安全 信息不对称 消费者行为 监管机构 |
The Quality Safety of Tea Asymmetry Information and Consumer Behavior Analysis |
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| XIAO Yurong.The Quality Safety of Tea Asymmetry Information and Consumer Behavior Analysis[J].Journal of Nanping Teachers College,2011,30(2):11-15. |
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| Authors: | XIAO Yurong |
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| Institution: | XIAO Yurong(Tea Science & Biology Department of Wuyi University,Wuyishan Fujian,354300) |
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| Abstract: | Along with the progress of the society and the development of science and technology,the problems in the quality safety of tea are more and more obvious.The quality safety of tea asymmetry information may lead to the consequences which the consumer buy low tea even not to buy tea under the guidance of the 'the Theory of lemon market' .This paper to trace to source under the quality safety of tea asymmetry information that is existing the problems between individual in the government regulators,the tea opera... |
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| Keywords: | the quality safety of tea asymmetry information consumer behavior analysis |
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