| 出版融合发展背景下的学龄前儿童教玩产品开发策略 |
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| 引用本文： | 宗利永,赖京闻.出版融合发展背景下的学龄前儿童教玩产品开发策略[J].出版与印刷,2022,0(6):80-84. |
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| 作者姓名： | 宗利永 赖京闻 |
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| 作者单位： | 1.上海出版印刷高等专科学校文化管理系 |
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| 基金项目： | 2021年度教育部哲学社会科学研究重大课题攻关项目“新时代教育出版高质量发展研究”（编号21JZD062）。 |
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| 摘 要： | 通过研究学龄前儿童教玩产品的开发策略，探讨“出版＋教育”融合发展的有效路径。文章基于出版融合背景探讨教玩产品的内涵和开发逻辑，通过梳理当当网玩具书畅销榜TOP500榜单中的“教玩产品”，分析其出版现状和存在的问题，并进一步提出开发教玩产品的策略:以游戏为教育载体，融合学龄前儿童教育目标；以儿童为中心，融合家庭沉浸式阅读场景；严格执行国家标准，防范安全隐患。为出版单位开发教玩产品提供指导和借鉴。
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| 关 键 词： | 出版融合 教育出版 童书 教玩产品 |
Strategy on the Development of Preschool Children Edutainment Products under the Background of Publication Integration Development |
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| ZONG Liyong,LAI Jingwen.Strategy on the Development of Preschool Children Edutainment Products under the Background of Publication Integration Development[J].Publishing & Printing,2022,0(6):80-84. |
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| Authors: | ZONG Liyong LAI Jingwen |
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| Institution: | 1.Department of Culture Management, Shanghai Publishing and Printing College |
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| Abstract: | Through the research of preschool children edutainment product development strategies, the article explores the effective "publication + education" integration development path. This paper discusses the connotation and the development logic of edutainment products based on the background of publication integration. Through sorting out the "edutainment products" in the Top 500 toy book best selling list of Dangdang, the article analyzes the publishing status and existing problems, and further puts forward the strategies for developing edutainment products: taking games as the educational carriers and integrating the educational goals of preschool children; focusing on children and integrating family immersion reading scenes; strictly implementing national standards and preventing potential safety hazards, so as to provide guidance and reference for publishing units to develop edutainment products. |
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