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The future of value creation and innovations: Aspects of a theory of value creation and innovation in a global knowledge economy
Authors:Jon-Arild Johannessen  Bjørn Olsen
Institution:1. Harstad University College, Norway;2. Bodø Graduate School of Business, Norway
Abstract:What enhances innovation and value creation in the global knowledge economy? We offer several answers here, chief among them this: Leaders need to move away from focusing on developing innovations and value within the mental models, systems, and organizational solutions of the old industrial economy, with its firm- and product-centric view of value. Instead, they need to focus on providing tailor-made products and services to the newly connected and interconnected customer. They can do this with individualized immediate feedback, a new organizational logic, and new cooperating structures.
Keywords:Information  Communication  Innovation  Value creation  Global competence clusters  Front-line focus  New organizational logic  New cooperating structures
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