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中国加入WTO出版业面临的机遇和挑战
引用本文:程培杰,果阳,邓丽萍.中国加入WTO出版业面临的机遇和挑战[J].辽宁师范大学学报(社会科学版),2003,26(4):58-60.
作者姓名:程培杰  果阳  邓丽萍
作者单位:辽宁师范大学,出版社,辽宁,大连,116029
摘    要:加入WTO后,我国经济与世界经济进一步融合,这给出版业发展带来了前所未有的机遇,同时也因为国外大出版集团的抢占市场使出版业面临严峻的考验。因此出版社要加大力度转变经营机制,提高经营管理水平,实现人才、资金、经营的优化组合,最终提高在国际市场的竞争力。

关 键 词:中国加入WTO  出版业  机遇和挑战
文章编号:1000-1751(2003)04-0058-03
修稿时间:2002年11月30

On the Opportunities and Challenges Facing the Publishing Industry after China's Entry of WTO
CHENG Pei-jie,GUO yang,DENG li-ping.On the Opportunities and Challenges Facing the Publishing Industry after China''''s Entry of WTO[J].Journal of Liaoning Normal University(Social Science Edition),2003,26(4):58-60.
Authors:CHENG Pei-jie  GUO yang  DENG li-ping
Abstract:After China's entry of WTO, our economy having further mingled with the world's economy, has brought our publishing industry un-precedent opportunities and also severe challenges because of markets seizure by powerful foreign counterparts, Thus, the publishing industry should double their efforts to change the managerial mechanism, enhance the management levels and combine excellently talents, capital and management in order to eventually raise our competitive abilities in the international markets.
Keywords:China's entry of WTO} publishing industry  opportunities and challenges
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