| 青奥会与南京城市营销：国外经验分析及启示 |
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| 引用本文： | 朱永亮,张皞昕.青奥会与南京城市营销：国外经验分析及启示[J].南京体育学院学报(社会科学版),2010,24(3):24-28. |
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| 作者姓名： | 朱永亮 张皞昕 |
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| 作者单位： | 1. 华中科技大学武昌分校,体育教研室,430064
2. 兰州商学院,甘肃,兰州,730020 |
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| 摘 要： | 目前体育赛事已成为城市营销的重要资源与手段,南京举办青奥会能够促进南京可持续发展。为了有效利用青奥会推进南京城市营销,需要注意以下几点事项：充分发挥青奥会对南京城市形象塑造的重要作用;需要坚持节俭办赛事的理念;需要秉持事件营销理念,整合各项体育赛事资源推进南京城市营销;政府应做好引导工作。
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| 关 键 词： | 青奥会 南京 城市营销 |
Green Olympic Marketing: the city of Nanjing With Overseas Experience and Enlightenment |
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| ZHU Yong-Liang,ZHANG Hao-Xin.Green Olympic Marketing: the city of Nanjing With Overseas Experience and Enlightenment[J].Journal of Nanjing Institute of Physical Education,2010,24(3):24-28. |
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| Authors: | ZHU Yong-Liang ZHANG Hao-Xin |
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| Institution: | ZHU Yong-Liang,ZHANG Hao-Xin (1.Huazhong University of Science and Technology Wuchang Branch of Sports Department of,430064;2.Lanzhou Commercial College,Lanzhou 730020,China) |
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| Abstract: | At present,sporting events have become important resources and tool for city marketing.The Youth Olympics held in Nanjing can promote sustainable development of Nanjing.In order to effective use the Youth Olympic to promote the Nanjing city marketing,need to pay attention to the following matters： Olympic Green will give full play to the city of Nanjing important role in image building;need to adhere to the idea of race thrifty;need to uphold the idea of event marketing,integration of the sports events resources to promote the Nanjing city marketing;the Government should to guide the work. |
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| Keywords: | the Youth Olympic Games Nanjing city marketing |
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