| 媒体联动打造传媒合力 |
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| 引用本文： | 李淑欢,赖浩锋.媒体联动打造传媒合力[J].广东广播电视大学学报,2004,13(3):99-102. |
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| 作者姓名： | 李淑欢 赖浩锋 |
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| 作者单位： | 南昌大学新闻与传播学院,江西南昌,330047 |
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| 摘 要： | 在激烈的传媒竞争中，媒体间的联动变得日益频繁。媒体联动是整合媒体资讯、打造传媒合力、应对市场竞争的有效途径。本文从合力的角度出发，论述了媒体联动的主要形式及其形成合力的作用。
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| 关 键 词： | 媒体联动 传媒合力 |
| 文章编号： | 1008-9764(2004)03-0099-04 |
To Construct Media Resultant Force by Media's Union |
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| LI Shu_huang,LAI Hao_Feng.To Construct Media Resultant Force by Media''''s Union[J].Journal of Guangdong Radio & Television University,2004,13(3):99-102. |
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| Authors: | LI Shu_huang LAI Hao_Feng |
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| Abstract: | The media's union is a vigorous way to integrate media resources, construct media resultant force and cope with the market competition in the fierce media competition. In the view of resultant force, this paper probes the main form of media's union and the function of media resultant force. |
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| Keywords: | media's union media resultant force |
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