| 论我国行政组织的对外传播 |
| |
| 引用本文： | 张方敏.论我国行政组织的对外传播[J].邵阳学院学报(社会科学版),2006,5(3):15-17. |
| |
| 作者姓名： | 张方敏 |
| |
| 作者单位： | 湖南工业大学,传播系,湖南,株洲,412008 |
| |
| 摘 要： | 我国行政组织的对外传播是通过其代表机构以一定形态实现的,为了强化我国行政组织对外传播的效果,增强行政组织的行政能力以及优化行政组织的形象,需要整合运用公共关系传播战略和CIS传播战略。
|
| 关 键 词： | 行政组织 对外传播 代表机构 公共关系 CIS |
| 文章编号： | 1672-1012（2006）03-0015-03 |
| 收稿时间： | 2006-02-23 |
| 修稿时间： | 2006年2月23日 |
On the External Communication of China's Administrative Organization |
| |
| ZHANG Fang-min.On the External Communication of China''''s Administrative Organization[J].Journal of Shaoyang University:Social Science,2006,5(3):15-17. |
| |
| Authors: | ZHANG Fang-min |
| |
| Institution: | Department of Communication, Hunan University of Technology, Zhuzhou , Hunan 412008 |
| |
| Abstract: | The external communication of our country's administrative organization is realized through its representative mission in certain form.In order to strengthen the effect of external communication,enforce the ability of administration and optimize the image of administrative organization,we should adopt the strategy of public relation communication and CIS communication comprehensively. |
| |
| Keywords: | administrative organization external communication representative mission public relation CIS |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
