| 考虑广告影响需求情况下的供应链契约协调 |
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| 引用本文： | 张廷龙.考虑广告影响需求情况下的供应链契约协调[J].安徽师范大学学报(人文社会科学版),2010,38(1):51-57. |
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| 作者姓名： | 张廷龙 |
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| 作者单位： | 安徽师范大学,经济管理学院,安徽,芜湖,241003 |
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| 基金项目： | 国家自然基金青年基金项目(70901001);;安徽省自然科学基金项目(090416244);;安徽高校省级自然科学研究项目(KJ2008B149);;安徽省高校青年教师科研资助计划项目(2008jqw035) |
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| 摘 要： | 在由一个供应商和一个销售商构成的两级分布式供应链结构中，考虑广告投入影响需求时渠道回扣契约与供应链协调。对比分析供应商基于订货量回扣和基于销售量回扣两种契约类型，分别考察每种契约的供应链成员决策和渠道协调，讨论需求的期望和方差随广告不同增速对契约的影响。
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| 关 键 词： | 供应链协调 广告 回扣契约 |
Coordinating Contract of Supply Chain when Advertisement Influences Demands |
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| ZHANG Ting-long.Coordinating Contract of Supply Chain when Advertisement Influences Demands[J].Journal of Anhui Normal University(Humanities and Social Sciences),2010,38(1):51-57. |
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| Authors: | ZHANG Ting-long |
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| Institution: | School of Economics and Management;Anhui Normal University;Wuhu Anhui 241003;China |
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| Abstract: | In a supply chain with one supplier and one retailer,discuss the coordination between channel rebate contract and supply chain when advertising investment influences demands.Compare and analyse ordering-target rebate contract and a selling-target rebate.Respectively investigate the chain members' decisions and the channel coordination of each contract,and discuss the demand expectation and variance's effects on contracts with the increase of advertisement. |
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| Keywords: | supply chain coordination advertisement rebate contract |
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