| 我国体育旅游业集群化发展之策略 |
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| 引用本文： | 方春妮,张贵敏.我国体育旅游业集群化发展之策略[J].上海体育学院学报,2009,33(6). |
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| 作者姓名： | 方春妮 张贵敏 |
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| 作者单位： | 1. 湖北大学,体育学院,湖北,武汉,430062
2. 沈阳体育学院,管理系,辽宁,沈阳,110102 |
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| 摘 要： | 旅游业集群化发展具有独特的竞争优势,具体体现在外部经济效应、区位品牌效应和创新优势上.我国体育旅游业应针对存在的不足,如市场开发不够系统、服务设施不够完善、缺乏足够的智力支持等,进行集群化发展.具体策略包括:整合体育资源,打造体育旅游圈;整合服务体系,建立体育旅游产业基地:联手其它旅游业,共建旅游产业链.同时,地方政府要发挥主导作用,相关科研机构与大学院校要提供智力支持,各类协会要加强服务功能.
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| 关 键 词： | 中国 体育旅游业 旅游业集群 竞争优势 |
Research on Strategy for Clusterized Development of Sports Tourism in Our Country |
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| FANG Chun-ni,ZHANG Gui-min.Research on Strategy for Clusterized Development of Sports Tourism in Our Country[J].Journal of Shanghai Physical Education Institute,2009,33(6). |
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| Authors: | FANG Chun-ni ZHANG Gui-min |
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| Institution: | FANG Chun-ni1,ZHANG Gui-min21.School of Physical Education,Hubei University,Wuhan 430062,Hubei,China,2.Department of Management,Shenyang Institute of Physical Education,Shenyang 110102,Liaoning |
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| Abstract: | The clusterized development of tourism has distinctive contest superiority,which is concrete embodied in external economic effect,brand effect and innovation advantage.It's necessary for the sports tourism in China to carry out clusterized development in the light of such shortcomings existed as market being lack of systematic development,perfect service facilities and adequate intellectual support and so on.The concrete strategies should include: integrating sports resources to build sports tourism circle,... |
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| Keywords: | China sports tourism tourism cluster advantage in contest |
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