| 概念整合理论对英文广告双关的认知阐释 |
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| 引用本文： | 肖庚生,陈欣.概念整合理论对英文广告双关的认知阐释[J].鸡西大学学报,2010,10(1):77-78. |
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| 作者姓名： | 肖庚生 陈欣 |
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| 作者单位： | 1. 南华大学外国语学院,421001
2. 南华大学外国语学院,湖南·衡阳,421001 |
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| 摘 要： | 双关是广告语中非常重要的修辞格，它的使用能增加广告语的吸引力与趣味性。笔者从认知语言学的角度出发，并在概念整合理论的基本框架指导下，对广告语中双关修辞的意义进行阐释，以此来探索人们在创造与理解广告语言时的认知活动。
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| 关 键 词： | 概念整合 双关 认知阐释 |
Conceptual Integration Theory Applied in Cognitive Explanation of Puns in English Advertisements |
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| Xiao Gengsheng,Chen Xin.Conceptual Integration Theory Applied in Cognitive Explanation of Puns in English Advertisements[J].JOurnal of Jixi University:comprehensive Edition,2010,10(1):77-78. |
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| Authors: | Xiao Gengsheng Chen Xin |
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| Institution: | Xiao Gengsheng Chen Xin |
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| Abstract: | Pun is a very important figure of speech in advertisements,the adoption of which can add attraction and humor to the language of advertisements.From the perspective of cognitive linguistics,this paper attempts to account for the comprehension process of puns used in English advertisements based on conceptual blending theory.The aim is to explore the human cognitive activities involved in the creation and understanding of advertising language. |
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| Keywords: | Conceptual Integration Theory pun cognitive explanation |
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