| 高职院校图书馆服务营销策略研究 |
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| 引用本文： | 王云洪.高职院校图书馆服务营销策略研究[J].重庆职业技术学院学报,2013(5):130-132. |
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| 作者姓名： | 王云洪 |
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| 作者单位： | 重庆城市管理职业学院,重庆401331 |
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| 基金项目： | 本项目为重庆城市管理职业学院院级课题（编号：2013kykt011）研究成果之一. |
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| 摘 要： | 信息社会的到来使高职院校图书馆面临其他信息服务机构的竞争和读者流失等诸多挑战,将营销的理念引入高职院校图书馆势在必行.文章对图书馆营销基本概念做了阐述,在分析了高职院校图书馆引入营销必要性的基础上,从5个方面探索了高职院校图书馆服务营销策略.
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| 关 键 词： | 高职 图书馆营销 信息时代 策略研究 |
Strategy Research for Library Service Marketing in Higher Vocational College |
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| WANG Yunhong.Strategy Research for Library Service Marketing in Higher Vocational College[J].Journal of Chongqing Vocational& Technical Institute,2013(5):130-132. |
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| Authors: | WANG Yunhong |
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| Institution: | WANG Yunhong(Chongqing City Management College, Chongqing 401331, China) |
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| Abstract: | The arrival of the information society to higher vocational college library information service competition and other readers loss challenges, such as introducing the concept of marketing in higher vocational colleges library is imperative. The article to the basic concepts of library marketing, on the analysis of the library based on introducing the necessity of marketing, higher vocational colleges from five aspects to explore the library＇s service marketing strategy. |
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| Keywords: | higher vocational colleges the library marketing the information age strategy research |
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