| 汽车营销教学模式探讨 |
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| 引用本文： | 朱小燕.汽车营销教学模式探讨[J].江苏经贸职业技术学院学报,2013(1):90-92. |
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| 作者姓名： | 朱小燕 |
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| 作者单位： | 常州交通技师学院商务运输系 |
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| 摘 要： | 汽车营销是汽车专业类高级职业学校的必修课程之一,其对汽车产业的发展与完善会产生直接影响。针对高职院校的汽车营销教学模式展开讨论,分析我国汽车营销的发展现状和现阶段汽车营销教学模式存在的问题,并从改革教学方法等方面提出具体的对策与建议。
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| 关 键 词： | 汽车营销 实践教学 教学模式 |
Automobile Marketing Teaching Mode |
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| Authors: | ZHU Xiao-yan |
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| Institution: | ZHU Xiao-yan(Department of Business Transport,Changzhou Traffic Technician College,Changzhou 213016,Jiangsu,China) |
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| Abstract: | Automotive marketing education is one of the compulsory courses of the automotive professional class of senior vocational schools,its improvement and development of the auto industry will have a direct impact.This paper analyzes the current development of China's automotive marketing and the problems of automotive marketing teaching mode,puts forward countermeasures and suggestions of improving teaching methods. |
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| Keywords: | automotive marketing practice teaching teaching mode |
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