Social Networking as an Admission Tool: A Case Study in Success |
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| Authors: | Thomas J Hayes PhD Doug Ruschman Mary M Walker PhD |
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| Institution: | 1. Xavier University , Cincinnati, Ohio, USA hayes@xavier.edu;3. Xavier University , Cincinnati, Ohio, USA |
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| Abstract: | The concept of social networking, the focus of this article, targets the development of online communities in higher education, and in particular, as part of the admission process. A successful case study of a university is presented on how one university has used this tool to compete for students. A discussion including suggestions on how to enhance the success of this tool in your recruitment process is also provided. |
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| Keywords: | social networking enrollment yield |
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