Sacrifice,Consumption, and the American Way of Life: Advertising and Domestic Propaganda during World War II |
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| Authors: | Dannagal Goldthwaite Young |
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| Institution: | 1. Annenberg School for Communication, University of Pennsylvania dyoung@asc.upenn.edu |
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| Abstract: | This paper explores the themes of sacrifice and consumption in World War II advertising, including content analyses of advertisements and editorials in the Saturday Evening Post as well as a textual analysis of articles in the advertising trade publications Printer’s Ink and Industrial Marketing in 1942 and 1943. Results are discussed in terms of Cohen’s (2003) concepts of “citizen consumer,” “purchaser consumer,” and the ultimate American postwar dual-identity: “purchaser as citizen.” |
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