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The Oprah Effect: Texts,Readers, and the Dialectic of Signification
Authors:Janice Peck
Institution:1. School of Journalism &2. Mass Communication , University of Colorado , Boulder
Abstract:

The West treasures few moments in its history the way it treasures the story of the democratization of print. Eighteenth century] men of letters commonly linked the spread of letters to the growth of knowledge and to] the democratization of power … in their eyes, the citizen s reading took on a mythic significance it has never lost, even to the present. (Warner, 1993, p. 7)
Keywords:
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