| 大学生体育赛事市场化发展的分析与研究 |
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| 引用本文： | 赵青,邢钰.大学生体育赛事市场化发展的分析与研究[J].西安体育学院学报,2006,23(6):9-12. |
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| 作者姓名： | 赵青 邢钰 |
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| 作者单位： | 清华大学,体育教研部,北京,100084 |
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| 基金项目： | 中国体育科学学会(学校体育)研究项目(csssxxty2005A010) |
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| 摘 要： | 研究发现大学生体育赛事与市场的结合,加大了大学生体育赛事的改革力度和赛事规模,对提高大学生体育运动技术水平和普及校园体育文化等发面发挥着积极的作用。
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| 关 键 词： | 大学生 体育赛事 市场化 发展 |
| 文章编号： | 1001-747X（2006）06-0009-04 |
| 收稿时间： | 03 11 2006 12:00AM |
| 修稿时间： | 2006-03-112006-05-16 |
Study and Analysis of Development of Market-oriented Improvement of Sports Competition |
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| ZHAO Qing,Xing Yu.Study and Analysis of Development of Market-oriented Improvement of Sports Competition[J].Journal of Xi'an Institute of Physical Education,2006,23(6):9-12. |
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| Authors: | ZHAO Qing Xing Yu |
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| Institution: | Institute of physical education and research, Tsinghua University, Beijing 100084, China |
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| Abstract: | This paper studies the market-oriented improvement of physical education competition and analyzes the origin,development,basic characteristics and forms of the market-oriented improvement of college physical education competition in our country.It indicate that the college physical education accessing market can promote the innovation and competition size,at the same time,it's the positive effect to advance the level of sport technique and to popularize campus sport culture. |
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| Keywords: | college student physical education competition market-oriented improvement development |
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