| 转型期中国城市居民礼物交换模式与特征初探 |
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| 引用本文： | 乐晶.转型期中国城市居民礼物交换模式与特征初探[J].江西师范大学学报(哲学社会科学版),2006,39(1):52-57,85. |
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| 作者姓名： | 乐晶 |
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| 作者单位： | 江西师范大学,传播学院,江西,南昌,330027 |
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| 摘 要： | 礼物交换与社会文化背景有着密切的关系,礼物交换在社会生活中特别是在维持和改善人际关系上扮演着极其重要的角色。转型期中国的礼物交换呈现出与以往不同的特点。以城市居民间的礼物交换为例,礼物可以分为四种类型:情感表达型礼物、情感工具型礼物、情感投资型礼物、交易型礼物。礼物交换不但起到了社会关系润滑剂的作用,也催生了社会资本。并且,送礼行为越来越工具理性化,而不像过去那样出于情感考虑。
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| 关 键 词： | 情感表达型礼物 情感工具型礼物 情感投资型礼物 交易型礼物 社会转型 |
| 文章编号： | 1000-579（2006）01-0052-06 |
| 收稿时间： | 2005-12-20 |
| 修稿时间： | 2005-12-20 |
On the Mode of City Dwellers' Gift- exchange and Characteristics during the Period of Social Transformation in China |
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| LE Jing.On the Mode of City Dwellers'''' Gift- exchange and Characteristics during the Period of Social Transformation in China[J].Journal of Jiangxi Normal University(Philosophy and Social Sciences Edition),2006,39(1):52-57,85. |
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| Authors: | LE Jing |
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| Institution: | School of Communication, Jiangxi Normal University, Nanchang, Jiangxi 330027, China |
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| Abstract: | There is close relationship between gift-exchange and social and cultural background. Gift-exchange plays important roles in social life, especially in the maintenance and improvement of social relations.Nowadays China is rapidly undergoing a historical transformation, the characteristics and functions of gift-exchange have been inevitably changing.Using data collected from several cities in China, the author argues that gift can be divided into four different types: emotion-expressing, emotion-investing, emotion-instrumental and trafficking. The author draws a conclusion that gift-exchange functions not only as a lubricant of social relations but also as a genitor of social capital in urban life under the background of social transformation, and gift-presenting becomes more and more instrumental. |
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| Keywords: | emotion-expressing gift emotion-instrument gift emotion-investing gift trafficking gift social transformation |
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