| 都市老人的休闲偏好与休闲制约研究 |
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| 引用本文： | 赖国毅.都市老人的休闲偏好与休闲制约研究[J].四川教育学院学报,2011(10):50-55. |
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| 作者姓名： | 赖国毅 |
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| 作者单位： | 四川教育学院政教系; |
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| 基金项目： | 四川省教育厅青年基金项目“都市老年人的休闲偏好与休闲制约研究”(10SB144) |
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| 摘 要： | 在对成都市老年人休闲活动进行抽样问卷调查的基础上，运用结构方程模型（SEM）通过直接观测外显变量来定量研究老年人的休闲偏好。结果显示在老年人的休闲偏好中，经济特征非决定性因素，而社会特征和人口特征则与之高度相关；老年人有增加休闲支出的意愿，休闲方式正向更高层次演变。所以应以社会特征来区分不同层次的老年消费者，向他们提供适应其需求变化、各具特色、性价比突出的休闲产品。
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| 关 键 词： | 休闲偏好 结构方程模型 社会特征 休闲消费 |
The Research of the Urban Elderly's Leisure Preferences and Restriction |
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| LAI Guo-yi.The Research of the Urban Elderly's Leisure Preferences and Restriction[J].Journal of Sichuan College of Education,2011(10):50-55. |
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| Authors: | LAI Guo-yi |
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| Institution: | LAI Guo-yi(Department of Political Education,Sichuan College of Education,Chengdu 611130,China) |
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| Abstract: | According to the sample survey of leisure activity in Chengdu,the paper uses the structural equation model to research the elderly's leisure activity through direct observation explicit variables.The result shows that the economics characteristics are not the decisive factor,but social and population characteristics are intensively bound to leisure desire.They are willing to increase the expenditure for leisure entertainment,and they are also changing the leisure manners.There fore it is necessary to active... |
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| Keywords: | leisure structure equation model social characteristics leiure consumption |
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