| 在平凡中创造不平凡——房地产广告设计之我见 |
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| 引用本文： | 李桃境.在平凡中创造不平凡——房地产广告设计之我见[J].科教文汇,2012(29):52-53. |
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| 作者姓名： | 李桃境 |
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| 作者单位： | 安徽建筑工业学院艺术学院 安徽 合肥230601 |
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| 摘 要： | 房地产广告设计的精髓在于创意，房地产广告设计的创意要受到设计师的个人艺术修养、开发商的喜好、市场的接受度、房屋所针对的客户群、客户对居住环境的需求等多方面客观因素的影响。房地产广告的目的决定了他不要艺术，他要的只是宣传的形式，房地产广告设计师们力求在平庸中创作新亮点，在“平凡”中创造“不平凡”。
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| 关 键 词： | 平面广告 创意 |
Creating the Extraordinary in the Ordinary: My View on the Design of Real Estate Advertising |
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| Authors: | Li Taojing |
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| Institution: | Li Taojing School of Art,Anhui University of Architec- ture,230601 ,Hefei,Anhui,China |
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| Abstract: | the quintessence of real estate advertising design is o- riginality, while the originality is affected by the designers＇ per- sonal artistic accomplishment, the developers＇ preference, the ac- ceptance of the market, the component of customers and cus- tomers＇ demand on environment. The purpose of real estate adver- tising determines that it need the style of advocating, instead of art, so the designers should create the extraordinary in the ordinary. |
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| Keywords: | print advertisement originality |
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