| 网络广告的优势和其对传统广告的影响 |
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| 引用本文： | 钱旦丹.网络广告的优势和其对传统广告的影响[J].无锡南洋学院学报,2007(3). |
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| 作者姓名： | 钱旦丹 |
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| 作者单位： | 无锡南洋职业技术学院国际商学系 江苏无锡214081 |
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| 摘 要： | 随着互联网的迅速发展,网络广告日益成为各企业普遍看好的一种新型的广告形式。本文主要针对网络广告的优势和其对传统广告的影响两个方面对网络广告进行系统深入的阐述和说明。
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| 关 键 词： | 网络广告 广告主 持久性 交互性 |
The Advantages of Network Advertisement and Its Influence on Traditional Advertisement |
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| QIAN Dan-dan.The Advantages of Network Advertisement and Its Influence on Traditional Advertisement[J].Journal of Wuxi South Ocean College,2007(3). |
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| Authors: | QIAN Dan-dan |
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| Abstract: | With the development of Internet, more and more enterprises pay attention to network advertisement, which is a new form of advertisement. This article mainly introduces the advantages of network advertisement and its influence on traditional advertisement. |
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| Keywords: | network advertisement advertisement host durability interaction |
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