| 论电视广告的故事化情节 |
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| 引用本文： | 刘建萍,张帆.论电视广告的故事化情节[J].新闻界,2007(4):139-140. |
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| 作者姓名： | 刘建萍 张帆 |
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| 作者单位： | 闽江学院,福州,350108 |
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| 摘 要： | 近年来,故事化情节之所以成为电视广告人屡试不爽的创作手法,电视广告故事化情节设计常见的方法是:设置悬念、制造幽默、渲染情感等。故事情节设计者应将商品或服务信息巧妙地融入情节之中,让受众被精彩的故事情节吸引的同时,牢牢记住商品或服务信息。
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| 关 键 词： | 电视广告 故事情节 设计方法 |
On the Story Plots of Television Advertisements |
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| Liu Jianping,Zhang Fan.On the Story Plots of Television Advertisements[J].Press Circles,2007(4):139-140. |
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| Authors: | Liu Jianping Zhang Fan |
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| Institution: | 1.MinJiang College, Fuzhou 350108 ; 2.MinJiang College, Fuzhou 350108 |
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| Abstract: | Recently,story plots have proved a quite effective and creative method after repeated tests and trial.The common method of story plots of television advertisements is to create suspense, make humor and heighten emotion.The designers of the story plots should tactfully blend information of products or services and plots.The audiences are attracted by marvelous stories and the information of products or services has made an deep impression on them. |
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| Keywords: | television story plots creative method |
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